Visit Jersey & DFDS Joint Campaign Phase Two Now Live

The second phase of the joint campaign between Visit Jersey and ferry operator DFDS launched on 27 June and will run until 23 August. The campaign is designed to drive last-minute holiday bookings for travel between July and September 2025.

Targeting high-intent travellers in the UK and France, the campaign focuses on regions where prospective visitors are more likely to book spontaneously. It combines a mix of digital and social advertising in both markets, along with Out-of-Home advertising across the UK.

To further generate interest from the French market, Visit Jersey will also deploy their own Out-of-Home campaign across key locations around the Port of St. Malo from 16 July. 

These combined efforts aim to capitalise on the growing trend toward spontaneous travel planning and support an uplift in visitor numbers during the peak summer period.