Founded in 2006 Plums Lingerie is a luxury lingerie, swimwear and nightwear boutique based in St Helier, Jersey. We offer an expertly curated collection of premium European brands — including PrimaDonna, Marie Jo, Aubade, Lise Charmel and Simone Pérèle — chosen for their exceptional quality, craftsmanship and design.
At the heart of what we do is expert bra fitting, helping women find lingerie that truly fits, feels beautiful and builds confidence. Our team combines specialist fit knowledge with a passion for premium brands, creating an experience that goes far beyond simply buying underwear.
Alongside our St Helier boutique, we operate a full e-commerce store, bringing our curated luxury offer to customers across the UK and beyond.
Whether you're looking for the perfect everyday bra, an elegant swimsuit or something truly special, Plums Lingerie is Jersey's destination for women who value quality, comfort and feeling their best.