Leadership Trust has been embedding the high-performance ethos of the SAS in our clients for 50 years; in their leaders, and the leaders they don’t yet realise they have. The unrelenting pursuit of excellence, brought by our founder from his time in the Special Forces, stems from an approach to leadership that runs counter to the common perception of military command. Leadership has no rank – everybody’s contribution is vital to success. Engagement is demonstrated by self-discipline – taking action aligned with purpose. Humility – perhaps the most surprising aspect of the ethos – is vital to be receptive to feedback, and adapt, even under the most testing of circumstances.